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Sam Betts – Assistant Director, Human Resources and Organisational Development 

I came to work in Salford over 20 years ago straight after graduating from Salford University and never left – that’s what Salford does to you! During that time I’ve held various HR & OD roles working across the range of service directorates, schools and with partner organisations before my appointment as the Assistant Director for HR & OD in 2015.

Salford is people centred and values based which aligns with my strong personal view that organisations only exist because of people – the single most important part of any organisation are people!  As a HR & OD practitioner I’ve worked across the full range of HR & OD disciplines, and lead the development and delivery of our workforce development strategies and activities to support public service reform, transformation and service redesign across the city – leading the way to make Salford a great place to work.  I’m passionate about co-design with people and also naturally curious so I don’t think you should ever stop listening, learning, sharing ideas and new ways of doing things.

I love leading a creative and responsive HR & OD service and have a clear ambition for the service to be positioned as a next generation HR & OD function – developing HR & OD innovative practice at a corporate level to drive change, improvement and support the transformation of public services.

“Innovation is a team sport” which is why we’ve worked hard to develop the right culture, leadership and behaviours to support new ways of working #squads!

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The Vice President’s Key Responsibilities


In general, each Vice President’s key responsibilities are as follows:

(i) to provide support to the President in providing highly visible leadership for the Association and to further the vision, values and objectives of the Association.

(ii) To ensure, together with the President and other Board members that the work of the association is undertaken according to our values.

(iii) To support the President in maintaining our existing relationships and building new relationships with partners, sponsors and other key stakeholders.

Other individual responsibilities are focused on the scope of each role.  For example the Vice President: Regions is responsible for regional liaison and familiarisation with regional issues and ensuring that these are taken into account nationally, where appropriate.