PPMA Sponsor 'The Engage for Success' Movement and Martin Rayson Signs Open Letter to The Times

Hello PPMA members and friends

Our President, Martin Rayson has joined a high-level task force of some of the UK’s most recognisable organisations to call for every leader and manager across the economy to play their part in tackling the UK’s employee engagement deficit, which is estimated to result in the UK missing out on some £26bn in productivity each year.

On Monday 12th November in London, leaders from across private and public sector held a ‘launch breakfast’ of the Engage for Success Movement. This breakfast meeting and evidence paper formed the launch event of the ‘Go Live’ fortnight which has been in planning for a number of months now, and will culminate in a review of all of the Taskforce work streams, including the practitioner community which I personally have been involved in over the past few years.

PPMA are sponsors of the Engage for Success Movement and Martin signed the open letter to The Times last week, Carolyn Downs, LGA Chief Excutive attended the launch event last week, it’s a high profile movement to be involved in, as you will see from the comments from the Prime Minister last week.

Commenting on Monday’s launch, the Prime Minister David Cameron said:
“Engage for Success is a movement that I helped launch last year to get UK workers more involved in the decision making of their companies and feel more passionate about their work.
“This meeting of leading companies and the publication of new evidence is an important step in achieving this and helping Britain to compete in the global race. With only a third of UK workers saying they feel engaged I encourage all companies to get involved in this important initiative.”

Also launched last Monday was a national website www.engageforsuccess.org which is full of case studies, tools and techniques on how to better engage employees. The website is a free to use national resource which will help leaders and managers take practical action to engage their people.

Over the past 12 months PPMA members will have been invited to numerous ‘Engage for Success Practitioner Events’ across the UK. At these events, engagement practitioners got together to share best practise and ideas, gain ideas to take back to the workplace, build friendships and widen their networks, and of course, have some fun. The practitioners developed a video last year to tell you more about what we are attempting to achieve across the UK. You can see it here. You will recognise some of the core Members of the Taskforce as we ran a session at the PPMA Seminar in Birmingham in 2012, with case studies from BT, GKN, Birmingham City Council and Essex County Council.

There are many more practitioner events planned in the coming months, and we will be sharing these through the PPMA website,  newsletters or regional chairs. If you want to host one in your region let me know and leave a comment! You just need a room, some tea and coffee, a projector and lots of enthusiasm. We have ready prepared materials, advice and support on the end of the phone to help you with the rest.

PPMA members will know the Engage for Success Movement is led by David Macleod and Nita Clarke. They were the authors of the original Engaging for Success Report in 2009 (Many PPMA members were case studies in the report, including Birmingham City Council). Nita spoke at the recent PPMA Members Event at the CIPD Conference.

David MacLeod and Nita Clarke, Co-Chairs of the Task Force said:
As the UK faces up to the challenges of recession and global competition, improving productivity and performance among the UK workforce has to be a national priority and central to our country’s growth agenda.”

“Leaders at today’s launch understand the importance of employee engagement to the success of their organisations, now and in the future. Engagement is also vital for individual employees’ wellbeing. With such clear evidence about why engagement matters – for individuals, for organisations and for UK plc – there is a huge opportunity to be tapped.

That is why our voluntary movement is launching a free for use website to help every organisation – big and small – engage with their employees better”.

Please come and join the movement over at engageforsuccess and you can watch the launch video below.

Look forward to your thoughts!

Raffaela Goodby

Head of Engagement, Reward and Recognition, Birmingham City Council


Engage for Success Video

By | 2017-07-30T12:23:22+00:00 November 19th, 2012|Categories: Guest Blogger, Raffaela Goodby, Video|17 Comments


  1. Raffaela Goodby 19th November 2012 at 10:26 pm - Reply

    I was thinking as I woke up this cold Monday morning (yes I am sad) about what it is that gets us all out of bed in the morning, motivated to go to work. So my question I didn’t ask in the blog, what is your number one, personal work engager?

  2. Leatham 20th November 2012 at 9:47 am - Reply

    Thanks for the update Raffaela…and the website and the free resources and ideas are brilliant – I would recommend them to you all. I am not so sure about the video…those acted out scenarios of someone pretending to work in a factory just come over as rather patronising and false…I think stories from people actually doing the work they are talking about bringing a sense of reality…just my view of course!

    In answer to your question, my number one personal engager is the people I work with…I would find it difficult to go to work unless I am working with people who are positive, keen to learn, passionate about what they do, a desire to achieve/ succeed, and have a sense of adventure and fun…then I remind myself how lucky I am to work with the collagues I have, and cherish every day.

  3. Richard 20th November 2012 at 6:39 pm - Reply

    A great blog that is hopefully well received by the Membership who will surely be right behind the engagement movement. As has been said by so many…its a no brainer. Whether its tagged under ‘engagement’, ‘meaning at work’, the ‘New Deal’, the ‘discretionary contribution’, the ‘pyscological contract’, the ‘vocation’ or whatever else,there is no doubt that what it all boils down to is greater productivity and a happier workforce. During such time of austerity we need so much of both right now.

    I also agree with Leatham’s comments. As to the video, I see what its trying to do and say, but….

    As to Raffaela’s question on the number one personal work engager, mine comes down to knowing the job I have to do, thinking its worthwhile and to simply get on with it.

  4. Matt 21st November 2012 at 11:05 am - Reply

    Great blog, some really useful stuff in there – thanks!

    To answer your question, my personal work engager is needing to feel that what I am doing is valued and making a real difference. I definitely have more of a spring in my step when this is the case!

  5. Anne Dokov 21st November 2012 at 3:13 pm - Reply

    Was looking forward to the launch of the website since I heard Nita Clarke speak about it at the CIPD/PPMA event in Manchester. It certainly does not disappoint, very easy to access and already full of good material. Great to see public services and the private sector developing ideas together as well as the prominent role the PPMA has played.

  6. Lisa Sibley 22nd November 2012 at 9:30 am - Reply

    Hi Raffaella – lovely lovely blog, thank you! What gets me out of bed on a Monday morning? Well, for me, it has to be passion – feeling real passion for and belief in the job that I do. I am absolutely passionate about employee engagement and so happy to see the deserved coverage this is getting right now. And can I fly the flag please for the first Essex Engage for Success event that I am organising – taking place in the homeland of TOWIE – aka Brentwood – on Friday 26 April 2013. Essex Engagers or neighbours – please put the date in your diary for a not to be missed fab event, Nita Clarke is one of our guest speakers and lots of other engaging goodies being lined up!

  7. Nicola 22nd November 2012 at 2:12 pm - Reply

    Look forward to attending the up and coming Practitioner events – my personal work engager is when my personal strengths are realized and I am given the opportunty to work on projects that make me tick! I also agree with Leatham, good team dynamics are essential also.

  8. Leatham 22nd November 2012 at 2:50 pm - Reply

    Well done Raff’s on generating some great debate on your topic!

    I thought you all may be interested in watching this great You Tube video on making the mundane fun and getting people to change behaviour…if nothing else it will make you smile which I am told is good for you! The link below should take you to the clip which as you will see from the number of hits it has received has certainly engaged a few people….


  9. Raffaela Goodby 22nd November 2012 at 9:19 pm - Reply

    Love the piano stairs, I want some for our offices. Love the old man going up the most – a sense if childlike wonder and fun is ageless. 😉

  10. Ali Godding 22nd November 2012 at 9:40 pm - Reply

    Brilliant post Raffaela!

    So… what keeps me reading employee engagement blogs late into the night when I have been thinking about it all day?

    Well I know how important it is from personal experience. Living with someone who has suffered at the hands of incompetent and micro management I know the damage that it can do to the individual and the impacts that can have on their loved ones too. I also know how amazing it can be when you are empowered and trusted and free to make the best contribution that you can.

    We are suffering from some sort of epidemic of anti-enggement behaviours. It cannot continue, and the only way to change the world is to do something about it, one person, one organisation at a time.

  11. Ali Godding 22nd November 2012 at 9:51 pm - Reply

    Leathem – I love that link!

    People who liked that may also like this TED talk; the shared experience of absurdity – v funny!


  12. Raffaela Goodby 25th November 2012 at 11:24 pm - Reply

    Thanks everyone for your comments and for your videos! You can follow what’s happening at the Go Live Event tomorrow by following on twitter @ppmawestmids or @engage4success and on Facebook. There will also be lots in the press and I’ll make sure I take lots of pictures and capture video where I can.

    I will give a big shout out for all the PPMA members, and thank you to Martin for donating two prizes to the practitioner raffle we are running too.


  13. Martin Rayson 26th November 2012 at 8:26 pm - Reply

    Great to attend the Engaging For Success practitioner event today. Very inspiring event and a good contribution from a minister who actually seemed to believe in what they were saying!

    Very keen for PPMA to support the movement in any way we can.

  14. Richard Crouch 26th November 2012 at 8:54 pm - Reply

    I’m really disappointed in not being able to attend such an important event and look forward to being able to access all the posts and clips when they come through. Well done to Raffaela and others in being such good ambassadors for the movement.

  15. Raffaela Goodby 27th November 2012 at 7:38 pm - Reply

    There are some pictures up now for those who couldn’t make it, and I encourage you all to read / comment on the video. Loads happening on Linkedin too or you can follow the day as it happened by checking out the #e4s hashtag on twitter

    Many thanks to PPMA for sponsoring two of the Practitioner Raffle Prizes. I was so chuffed that three Public Sector People were winners, not a fix I promise. There were over 30 sign ups to run practitioner events across the UK.

    Great to see Lisa Sibley, Elaine Orchard, and Martin, and so many people from Public Sector including Leeds, Portsmouth, Camden, Kent, Wales Councils. Great support for the Engage for Success Movement – and a real call to action too!



  16. Raffaela Goodby 27th November 2012 at 7:41 pm - Reply

    PS here is the link to the Evidence Report and picture one sider – written ‘for the doubters’. Tanith Dodge from M&S did a great overview of the evidence, and then MP Jo Swinson referred to all of the stats in her keynote too.


    There were 150 copies of the one sider yesterday at the event, that went in 90 seconds! Popular stuff 🙂


  17. Sandy Wilkie 27th November 2012 at 10:50 pm - Reply

    Thanks for posting this, Raffaela.

    The full Evidence Report is compelling but I like the idea of a one-page summary which succinctly captures key points.

    This E4S movement is going places:)

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