Hello Bloggers

Don’t those quick ‘n’ easy breakfast bars declare manifold delight such as being “… crammed with juicy fruit, covered in a mouth-watering crispy coating, and great food for when you’re on the go”?

All of this sounds ideal for our busy modern lifestyles, and the advertising fraternity does a good job planting subliminal ideas in our heads – so the next time we’re wandering around the supermarket we pick up the tempting nutritious pack of breakfast bars and sling it into the farthest recess of the shopping trolley, as we muse “They’ll be perfect for those early starts at work”.

But in reality how effective is the breakfast bar for workplace productivity? Latest research calls into question workplace productivity – maybe in a parody of last summer’s Council productivity ‘research’ by Knox D’Arcy.

A survey of 1,014 employees by research company officebroker.com claims that on average the working populous wastes 31 minutes every day indulging in breakfast at work. The research concludes that a growing trend for “desktop breakfasts” means we’re all very busy for half an hour making coffee, surfing the Internet, chatting about last night’s latest TV soap opera and breaking open the impenetrable surrounding of our beloved breakfast bars.

Another slant given by the research concludes this adds up to lost productivity of two hours and 35 minutes per week, a paid day off every three weeks, or sixteen extra holiday days in the year with 90% of those surveyed by officebroker.com ‘fessing up’ to starting work later than the actual contractual start time.

The next time you’re meeting the corporate management team to decide how best to scale back in light of unrelenting budget reductions, perhaps having read this post a review of the desktop breakfast might enter your cerebrum.

Now, which one shall I have…succulent strawberry, summer berry fruits or indulgent chocolate?

Dean